What is Required to get a Website Up and Running?

Mike Smuts - Website Wizard


How to get your Website Up and Running


 

Step 1 – Select a Monthly Hosting Package

Step 2 – Register your Domain Name

Step 3 – Configure your E-Mail Accounts

Step 4 – Design & Build your Website

Step 5 – Maintain & Update your Website on a regular basis

Step 6 – Renew your Domain Name Registration every year

 


Domain Hosting Packages

Before a domain name can be registered, a pre-existing nameserver must have been created, so you will need a hosting package. Our domain hosting packages are payable on a monthly basis, and are based on the server space you require for your website and your emails. The bigger your website, the bigger the server space required.


Domain Name Registration

The first step in giving your business an online presence, is choosing and registering a domain name. Although the actual domain registration process is a relatively quick, simple and straightforward procedure, you will need to pay careful attention to choosing an appropriate domain name before this can happen.


Why is your domain name so important? Your domain name is the key element of your website, it can make or break you, so it’s crucial to choose a domain name that works for your business.

Here are some guidelines to follow, but remember that these elements are only a few of the many reasons why your domain name is so important:

  1. Not all domain names will be available. Before you move forward with a specific domain name, you will need to check to see if the name is available, as your preferred choice of domain name may have already have been registered by someone else.
  2. It’s your “first impression”. Your URL is the first thing your visitors will see. A good domain name can make a positive and lasting impression, while a bad domain name can send visitors running.
  3. It affects SEO. While exact match domains (EMDs) are no longer a necessity, keywords in your domain name can still help your SEO ranking.
  4. It defines your brand. Your domain name is a branding opportunity - The right domain name can increase brand recognition.

Important factors to consider when choosing a domain name:

Company Name - For an existing business, your business name is probably the best domain name for you to initially consider registering, as it maintains your company identity and is easily recognisable to your existing customers.

Brandable over Generic - If your company name is not available, choose a brandable over a generic name. Creative and brandable names are always better than generic names. A brandable domain name is unique and stands out from the competition, while a generic domain name usually contains keyword variations and becomes unmemorable. For example, variations of the word “music” will increase the competition and make your brand blend in more with your competitors. Rather make up your own catchy, new words, that’s what Google, Bing, and Yahoo did. You can use a thesaurus to find interesting existing words that fit your brand. When people hear those brandable domain names, there is a trust factor there.

Shorter is better - In general, when it comes to the length of your domain name, shorter is better.

Make it easy to type - Your visitors should be able to type your domain name without a problem. If you have to explain the spelling more than once for it to be understood, it’s too complicated. The last thing you want is for the potential visitors to mistype your domain and end up on a different website!

Make it easy to pronounce - Your domain name should roll off the tip of your tongue. This makes it easier for visitors to share your domain name by word-of-mouth and makes it easier for you to share your site with friends and potential customers.

Avoid hyphens and numbers - Your domain name should be easy to spell, pronounce, and be smooth and punchy – hyphens and numbers get in the way of that.

Think long-term over short term - Domain names cannot be edited once they are registered, so keep your long-term vision in mind when picking your domain name You don’t want to pin yourself down to a certain niche if you think you might expand out of that niche.

Use the correct naming convention - A domain name can only consist of letters, numbers and the hyphen character, all other characters are unacceptable.


E-Mail Configuration

Your e-mail configuration is a quick, simple and straightforward procedure. The number of e-mail accounts available is dependent on the hosting package you decide on.


Website Design

This is the most complex part of getting your website up and running, and requires careful consideration and planning.Website Wizard will work with you to understand your business and your products, but before starting on the design process, you need to define your website's purpose, and be clear about what it is that you want to achieve. Your website can take on many different forms, and whatever choices you make, your website should meet one main goal, and all elements of your website should serve that overarching purpose.

The important factors you will need to take into account when deciding on your website design are:

  • Defining the layout you want.
  • Adding the right pages.
  • Deciding on your branding.
  • Gathering, adding In and optimizing your content.
  • Putting usability first & engaging with your visitors.

Making your website device responsive and accessible to everyone is of critical importance, as the majority of your visitors will access your website on a mobile device and not a computer.

SEO optimisation – Both your visitors and Google’s web bots need to instantly understand what your business is all about. Having too many main objectives is likely to result in confusion, and will increase the chances of your visitors leaving your website prematurely.


Website Maintenance & Updating

The amount of time which needs to be spent on website maintenance varies greatly from business to business, and is largely dependent on your own unique business requirements. It does however involve an ongoing financial cost, and will need to be budgeted for in advance.


Domain Name Renewal

Your domain needs to be renewed on annual basis, and an annual renewal fee must be paid. If your domain expires because of non-payment, you will lose your internet presence, website and emails.


Don't get left behind! - Let us tailor make a solution for your specific needs…

“TO GIVE REAL SERVICE YOU MUST ADD SOMETHING WHICH CANNOT BE BOUGHT OR MEASURED WITH MONEY, AND THAT IS SINCERITY AND INTEGRITY” -DON ALDEN ADAMS


 

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